Social Media: This launch strategy includes a social media contest that requires people to share our Wealth Building Chronicles content to solicit votes. Mixed with engaging video, audio and meme cards that will be posted up to 3x per day on Facebook, Instagram and Twitter. Posts will encourage people to sign up for our newsletter, listen to the show, find out more about featured experts and guests and participate in our promotion contests.

Traditional Media: Based on the current race climate we are looking to national outlets to share the story. The host will engage in a media junket to various press outlets (Biztimes, Business Journal,, iheartradio) to promote the launch of the podcast.

Word of Mouth Marketing: We will leverage this free advertising triggered by customer experiences. We will create experiences to trigger one of the most powerful forms of advertising as 92% of consumers trust their friends over traditional media.

Targeted Reach: We will interview business owners from unique backgrounds and projects who are leaders across various industries and experts who have a proven track records with moderate to large followings. This will help attract the audience of the influencers we interview.

Based on the current climate we also believe using the above approaches, we will attract listeners who have self-identified as being motivated to Black wealth building